Suzy Hogg : Interactive Art Director

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BBC Asian Network Love Bollywood

Asian Network aim to present a broad range of music, entertaiment and news to the British Asian community and beyond. The core values I was keen to explore, were around the importance of family inclusivity, boldness, humour and glamour.

I wrote the design brief for a flexible visual system, to enable an individual expression for each of the network's 34 presenters that reflect the personality of each show, while maintaining the stations new positioning, without playing on stereotypes or cliches.

Airside, who were successful in the four-way pitch, developed a timeline from which each presenter's online colours are sourced. This created great variation from a limited brand palette and a strong link between the broadcast time and the programme's overall tone. During the subsequent interface design, I commissioned four colourways to complement the palette variations.

BBC Asian Network colour palette timeline

My role, creative direction and brief, commissioning and agency selection, managing stakeholders, supporting and art directing Airside as they created beautiful graphics. Thanks to Alex, Malika, Sibylle, Henke and Julio for being super-stars.

BBC Asian Network Devotional Sounds Islam
BBC Asian Network Devotional Sounds Sikh
BBC Asian Network Waqas Saeed
BBC Asian Network Chart with Bobby Friction
BBC Asian Network Gagan Grewel
BBC Asian Network Bobby Friction
BBC Asian Network DJ Kayper