The BBC Electric Proms is about creating new moments in music. All performers at the BBC Electric Proms are challenged to come up with new and original material or arrangements of their music. All of this can be accessed either at the venues, watching and listening on the BBC, or by interacting with online, red button and mobile media.

BBC Electric Proms returned for a fourth year last October, with a new format based around the BBC's four popular music networks and was based exclusively at the Roundhouse, London. Radio 1, Radio 2, 1xtra and 6 Music hosted days at the festival, with the programming based around each station's musical playlists. BBC Electric Proms 2009 featured the headline acts of Robbie Williams, Dizzee Rascal with a live band and orchestra, Doves with the London Bulgarian Choir, as well as Dame Shirley Bassey and Smokey Robinson both with the BBC Concert Orchestra.

The primary requirement from the digital services, as other festivals in the calendar, was to provide a fun, impactful and playful platform to showcase the BBC's audio and video content. Because the Electric Proms is a BBC-owned event, we could enjoy making unique interactive experiences including a UGC memory sharing app for the website, which also formed the basis of an interactive installation onsite at the Roundhouse and a mobile soundboard for Dizzee Rascal.

My role, commissioning and agency selection, art directing the web and mobile site development, art directing the installation at the Roundhouse.

www.bbc.co.uk/electricproms/2009/