Suzy Hogg : Interactive Art Director





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BBC Radio 2 website redesign 2008
BBC Radio 2 website redesign 2008

The last job I led with an in-house team, before shifting focus to work with agencies.

Radio 2 is the largest radio station in Europe. There are 14 million listeners, which is roughly a quarter of the UK's population. As a mainstream music offer, itís differentiator is the presenters, the majority of whom are household names.

The business put forward an impressive 88 page product requirement document, which I then interrogated using a method called mental modelling. This produced a map of the future service which helped us shape the site to the online behaviours of the target audience.

The design process began, offering the opportunity to interview all of the high profile presenters to catch the essence of their show personalities.

My role, challenge business requirements, design research, creative direction and the design brief, interface design, brand development, design co-ordination of an in-house team and multiple 3rd party suppliers.

Although it's changed a bit in the two years since the redesign, you can visit the site here: www.bbc.co.uk/radio2


BBC Radio 2 website redesign 2008
BBC Radio 2 website redesign 2008
BBC Radio 2 website redesign 2008